Chivas whisky, the market innovator in European countries and Asia pacific

If there is one particular whisky that is accepted all over Asia pacific as a premium scotch whisky then it has to be the Chivas whisky. This top quality whisky is released by the Chivas borthers which therefore is managed by Pernod Ricard. Chivas whisky presently is the economy innovator in whiskies for 12 years or longer. In fact the sales are already steadily improving out of the year 2002 to 2011.

Chivas Regal Scotch whisky was first first released in the year 1801 in Aberdeen, Scotland at the Strathisla Distillery in the Speyside region of Scotland.

There are primarily three main whiskies coming from this family and they are Chivas Regal 12 year old, Chivas Regal 18 year old and Chivas Regal 25 year old. The 12 year old blended with whisky includes whiskybourbon a taste that reminds you about honey and ripe apples while on the palate it seems round and creamy. There are as well hints of hazelnut and butterscotch in the taste. The 18 year old blended whisky is matured for at least 18 years before it is bottled and tastes of orange and chocolates. On the smell it feels citrus, spices and fruits. Whereas on the palate you get spicy taste. Chivas Regal 25 year old is aged for 25 years or longer and tastes of apricot and peach.

There is lengthy story behind this famous drink. It had been started out by the Chivas brothers in the year 1801. They began a store that sold spices, Caribbean rum, coffee, and other food products to wealthy purchasers. In the year 1842 immediately after the visit of Queen Victoria to Scotland they were required to offer groceries to the royal family at Balmoral Castle. And in the year 1843 they were given the sought after royal warrant to produce goods to the Queen.

As their track record grew, buyers often potential and affluent, would require them to produce smooth whisky. Thus, in the year 1850 James Chivas started out to blend whiskies to develop smooth whisky that would meet his affluent consumers taste. He created a proprietary brand Chivas Brothers and developed the first blended with scotch whisky “Royal Glen Dee. This was eventually accompanied by yet another whisky the “Royal Strathythan”.

By the early 1900s the economy in the U.S was growing and to capture this market the Chivas brothers decided to make an aged whisky and it was given its name Chivas Regal. In the year 1909 Chivas Regal 25 year old was first introduced and high quality brand and quickly caught the imagination of the Americans. They went on to enjoy excellent success till prohibition put a spoke in the wheel in 1920.

Seagrams bought the Chivas Regal brand in the year 1949 and used their tremendous marketing and sales network to further popularize this high quality whisky. The moment the prohibition was first lifted and the Second World War was over Chivas launched their 12 year old. Nowadays Chivas Regal had become really popular and had a large loyal customer base. One of its pretty famous consumers had been the well-known Frank Sinatra.

As soon as the 20th century ended they already had 18 year old and 25 year old added to their list. Due to the separation of the Seagrams Group, Chivas had been purchased by Pernod Ricard in the year 2000 and it remains to be with them to this day.

Chivas whisky seems to have consistently performed well and has got received several awards and medals at spirits competitions. For the San Francisco World spirit contest it won the gold medal in the year 2006 and 2008.